Gilles N'Goala, Philippe Aurier, and Hanan Ben Issa (2005)
The Effects of Cognitive and Affective Satisfaction on Exit, Voice, Negative Word-of-Mouth and Loyalty
34th EMAC Annual Conference 2005, Milan, Italy.
Marketing
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Gilles N'Goala, Philippe Aurier, and Hanan Ben Issa (2005) The Effects of Cognitive and Affective Satisfaction on Exit, Voice, Negative Word-of-Mouth and Loyalty34th EMAC Annual Conference 2005, Milan, Italy. Marketing
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