http://www.cr2m.net Les dernières publications des membres du CR2M. daily 1 2007-02-09T12:45:40Z http://www.cr2m.net/membres/guerrero/travaux/referencearticlereview.2010-02-20.0727122227 Objectives This article examines the ambivalent notion of New Public Management as applied to health policy in France, by investigating the implementation of the efficiency-driven hospital investment plan, Hôpital 2012, conceived at national level, but implemented through regional hospital authorities (ARHs), with formal responsibility for selecting successful funding applications. Methods The methodology combines qualitative and quantitative analysis, in order to highlight and explain discrepancies between goals and results. Results Despite formal adherence to objective efficiency indicators, certain decisions were based on incomplete information and others on considerations outwith initially established criteria. Competition from the private sector was perceived as a threat to public hospitals and the public sector emerged as a major beneficiary of the investment plan. Central ministerial intervention emphasising financial and quantitative considerations led the ARHs to focus more on individual hospital performance than on wider healthcare needs. Conclusions Data-production became almost an end in itself, threatening to undermine the objectives it sought to pursue. Nonetheless, extended deadlines entailed by ministerial intervention were appropriated as a resource by local actors, leading to ARH decisions which deviated from the official efficiency model, but resulted in increased effectiveness, taking fuller account of local conditions. No publisher guerrero 2010-02-20T03:30:43Z Article dans une revue à comité de lecture http://www.cr2m.net/membres/amadieu/travaux/referencearticlereview.2009-07-11.4770043675 La trésorerie prise en compte traditionnellement comme un actif est parfois considérée comme devant être déduite des dettes financières en faisant apparaître le concept de dettes financières nettes. Cet article étudie l’impact de cette classification sur la rentabilité, le risque et la valeur, en mobilisant le modèle de l’effet de levier en valeur comptable et en examinant les valeurs de marché par le MEDAF. Nous montrons principalement que la classification de la trésorerie perturbe la répartition du risque entre les actifs (actif économique et trésorerie) et les passifs (capitaux propres et dettes financières) de l'entreprise. Mots clés : trésorerie, dette financière nette, rentabilité, risque, évaluation. How to categorize cash holdings in financial statement analysis and valuation? Cash holdings are usually considered as an asset but are sometimes analyzed as reducing financial debt considering then a net leverage. This categorization is assessed in this paper which examines its impact on risk and return, and on valuation. We first apply the leverage effect model based on accounting data and then consider market valuations using the CAPM. We mainly show that the cash categorization disorders risk distribution between assets (operating assets and cash holdings) and liabilities (equity and borrowing). Keywords: cash holdings, net leverage, return, risk, valuation. No publisher amadieu 2010-01-06T06:02:34Z Article dans une revue à comité de lecture http://www.cr2m.net/membres/amadieu/travaux/referencearticlereview.2009-07-11.2763409424 Since 2005, European companies that emit greenhouse gases (GHG) have been allocated emission credits that cover only part of their actual emissions. At the end of each year, they must present a number of credits that corresponds to their actual emissions and, if they do not, they must pay a somewhat dissuasive fine. In order to satisfy this obligation, they can either obtain the credits they need through the emission allowance trading scheme or make investments that are designed to reduce the quantity of GHG emitted. In this article, first a model will make it possible to determine the optimum investment to make, integrating the price of credits via the trading scheme and the amount of the fine, taking into account random emissions. In the second part, and on the basis of simulations, the optimum investment figure will be determined in relation to its impact on average and/or the perceived volatility of emissions. We will then be able to observe that an optimum investment strategy can result in a company reducing its future emissions to a level that is lower than that of the credits it can obtain through allocation and purchase through the trading scheme, even if the marginal investment cost is higher than the anticipated price of credits. No publisher amadieu 2009-11-22T06:55:28Z Article dans une revue à comité de lecture http://www.cr2m.net/membres/sentis/travaux/referencearticlereview.2009-02-16.5082725541 No publisher sentis 2009-03-04T19:20:40Z Article dans une revue à comité de lecture http://www.cr2m.net/membres/ngoala/travaux/referencearticlereview.2008-09-10.7455384010 Résumé : Les effets de la satisfaction, de la confiance et de l’engagement vis-à-vis d’une marque sur la participation des consommateurs à un boycott Cette recherche examine les effets de la satisfaction cumulée, de la confiance et de l’engagement vis-à-vis d’une marque sur la décision de participer à son boycott. L’étude montre que leurs influences diffèrent selon la nature du boycott (instrumental / expressif). Quatre résultats distinguent les deux boycotts expressifs envisagés : 1) la gravité perçue de l’acte de l’entreprise et/ou la crédibilité du message médiatisent totalement leurs effets sur la décision de boycott ; 2) la satisfaction cumulée produit un effet de contraste alors que l’engagement génère un effet d’assimilation (minimisation de la faute) ; 3) la crédibilité du message favorise la participation au boycott ; 4) le volume de consommation limite uniquement la participation au boycott social. Des implications stratégiques pour les organisations de consommateurs comme pour les entreprises sont ensuite précisées. Mots clés : consumérisme, boycott, marketing relationnel, satisfaction, confiance, engagement Abstract: The effects of satisfaction, trust and brand commitment on consumers’ decision to boycott This research examines the effects of cumulative satisfaction, trust and brand commitment on consumers’ decision to boycott. The study shows that their influences differ according to the type of boycott (instrumental vs. expressive). Fours results distinguish the two expressive boycotts considered: 1) the perceived egregiousness of the company’s act and/or the message credibility totally mediate their effects on the boycott decision; 2) cumulative satisfaction enhances a contrast effect whereas brand commitment generates an assimilation-effect (minimization of the fault); 3) the message credibility enhances boycott participation; 4) the volume of consumption solely decreases social boycott participation. Strategic implications for consumer organizations and companies are then specified. Key words: consumerism, boycott, relationship marketing, satisfaction, trust, commitment No publisher ngoala 2010-10-15T23:47:56Z Article dans une revue à comité de lecture http://www.cr2m.net/membres/amadieu/travaux/referenceinbook.2009-10-14.7152134813 No publisher amadieu 2009-10-14T07:08:04Z Chapitre d'ouvrage http://www.cr2m.net/membres/ngoala/travaux/referencearticlereview.2008-12-04.6213963305 No publisher ngoala 2008-12-05T10:31:54Z Article dans une revue à comité de lecture http://www.cr2m.net/membres/sentis/travaux/referencearticlereview.2009-02-16.3339056217 No publisher sentis 2009-03-04T19:20:40Z Article dans une revue à comité de lecture http://www.cr2m.net/membres/maurel/travaux/referencearticlereview.2009-06-25.3766056978 Research on export performance gathers several theoretical and empirical studies dealing with the conceptualization, the assessment and the determinants of export performance. Export performance is considered as a multi-dimensionnal construct. So far, little attention has been paid to the financial dimension while the strategic and marketing ones have been the subject of numerous works. This study aims at filling this gap by exploring the relationship between export performance and financial variables, which can be seen as a two-way relationship. This relationship is applied to a category of  Small and Meduim-sized enterprises (SMEs) facing financial difficulties due to a severe crisis meanwhile compelled to act on the international scene: the French wine industry. The results show that there e exists a relationship between export performance and economic and financial performance as well as net margin of these companies. They also show a non-systematic link between the other financial variables and export performance. No publisher maurel 2009-06-25T00:42:17Z Article dans une revue à comité de lecture http://www.cr2m.net/membres/maurel/travaux/referencearticlereview.2009-06-24.0151770423 Purpose – This paper aims to determine which factors are the most important for French wine small- and medium-sized enterprises (SMEs) to focus on to improve their export performance. French wine companies, mostly SMEs are acting in a market where being internationally competitive is essential. This is becoming increasingly challenging because of the strong growth of New World wines in international markets. Moreover, they have to face the saturation of their domestic market compounded by a decline in per capita consumption domestically. Having a high export performance could help them be more competitive. Design/methodology/approach – The first step to reach this goal is reviewing the existing literature on export performance determinants in SMEs and more particularly in the wine industry. A theoretical model is built and used to structure an empirical analysis of the determinants of the export performance of French wine SMEs. Findings – Export performance determinants can be theoretically divided into internal, external and strategy-related determinants. Empirical analysis indicates that in the French wine industry, business partnerships, innovation, a greater size and an effective export commitment are linked to higher levels of export performance. Research limitations/implications – This research reveals that financial determinants of export performance are missing in the literature. Besides, duplicating the study with another export performance determinant is necessary to confirm the validity of the results. Originality/value – This article brings an overall theoretical approach to export performance determinants in SMEs. Moreover, it provides a basis for understanding and then improving the viability of French wine companies through export development. Keywords: Exports , France , Small to medium-sized enterprises , Wines Article Type: Research paper Article URL: http://www.emeraldinsight.com/10.1108/17511060910967971 No publisher maurel 2009-06-24T18:14:01Z Article dans une revue à comité de lecture http://www.cr2m.net/membres/vidal/travaux/referencephdthesis.2009-06-10.9187277349 L'objectif de cette recherche est d'appréhender les déterminants des réactions des clients confrontés à une dégradation de leur relation commerciale. Ce travail ambitionne de mieux cerner les modalités de réponse susceptibles d'être apportées par un distributeur consécutivement à l'apparition d'un incident relationnel avec son fournisseur, en délimitant les antécédents de chacune de ces réactions. Notre travail s'articule autour de trois étapes. Nous proposons tout d'abord un cadre d'analyse intégrateur des réactions des clients lors de la dégradation de la relation. Nous croisons pour cela les recherches consacrées à la formation, au développement et à la dissolution des relations inter-organisationnelles ainsi que les travaux basés sur le modèle Exit-Voice-Loyalty conçu par Hirschman (1970). Ce cadre conceptuel est ensuite enrichi sur la base d'une enquête qualitative menée auprès du personnel d'un fabricant de fournitures industrielles et de ses distributeurs. Ce travail exploratoire montre que, dans le contexte inter-organisationnel que nous avons retenu, un nouveau type de réaction, la rétorsion, doit être pris en compte ; il fait apparaître également que les états affectifs contribuent à expliquer les réactions des clients quand la relation se dégrade. Enfin, en prenant appui sur la littérature et sur les apports de cette étape exploratoire, un système hypothétique est élaboré. Il permet d'expliquer ce qui fait que les réponses des clients sont constructives ou destructrices, actives ou passives. Une collecte de données menée auprès de 174 distributeurs de fournitures industrielles et l'utilisation de la méthode PLS permettent de tester ce modèle. Les résultats démontrent que les principaux déterminants des comportements des clients sont la nature de l'incident, les réponses affectives qu'il suscite, les compétences réactionnelles du fournisseur et la nature de la relation entretenue par les parties. No publisher vidal 2009-06-10T00:25:52Z Thèse de Doctorat http://www.cr2m.net/membres/viviani/travaux/referenceinproceedings.2008-10-21.1981537654 No publisher viviani 2008-11-12T13:00:42Z Actes de colloques http://www.cr2m.net/membres/viviani/travaux/referencearticlereview.2008-10-21.2309416738 No publisher viviani 2008-11-12T12:56:33Z Article dans une revue à comité de lecture http://www.cr2m.net/membres/sentis/travaux/referencearticlereview.2007-11-18.6883829080 No publisher sentis 2009-03-04T19:20:40Z Article dans une revue à comité de lecture http://www.cr2m.net/membres/rodhain/travaux/referenceinbook.2008-10-13.7332395609 No publisher rodhain 2010-01-13T09:41:05Z Chapitre d'ouvrage